A Sword Polished for 20 Years
AoGrand Group is not like other speculators who jump into the industry due to the burst of the 2019-2020 . Instead, it was founded in 2000 and has been devoted to producing household supplies since then. The enterprise holds the philosophy of guarding people's health, having its main production line focused on sterilization and disinfection products. During two decades of development, AoGrand now owns a production base that covers 70,000 m² and a staff team of 500 employees,which significantly ensures sufficient productivity.
Most companies in the hygiene product industry tasted benefits at the beginning of the C19. Nevertheless, the sad truth is that many of them were forced out of this battle because they are either lack of qualifications or out of stock. Disinfectant suppliers as large as Purell even had their products shown as out of stock on Walmart’s website. However, that’s never the case for AoGrand and its most popular brand CLEACE. Ample production as well as complete qualifications have been fueling the enterprise to provide continuous supplies to not only the domestic market but also over 100 countries and regions around the world, which makes the company the leading supplier and exporter of hand sanitizers in China.
From Global Selling to Global Branding
The World Premiere Tour of CLEACE TVC, as the very first step of the global branding plan, is largely valued by AoGrand Group. The TVC is made by a top video production team that has been involved in the branding of many international brands including Huawei. The cost of money is considerable, so are the results. The TVC differentiated itself from ads of other C19 related products by its light and joyful tone. It is more like a music video than a television commercial and gives the audience an impression of professional,clean,reliable and fashionable.
Already shown on international landscapes in New York, Hong Kong and Paris, the World Premiere Tour will continue in many other metropolises including Toronto, Tokyo and Melbourne. With other marketing strategies such as announcing new global brand ambassador, social media marketing, SEO marketing and internet celebrity marketing catching up, AoGrand is shifting its marketing strategy from global selling oriented to global branding oriented, letting branding redirect to selling, and the efforts are starting to get paid back.
In the trying times of 2020, AoGrand Group takes the opportunities and is leaping from traditional b2b selling to a brand new chapter of global branding. It is certain that the future of AoGrand or any other company is unpredictable. Nonetheless, there are surfers, swimmers and floaters in the business currents, and the most equipped and trained surfers are always the winners.
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